Media is defined by Encarta as “the various means of mass communications considered as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production.” The term, in this context, is taken as synonymous to mass media, so called because it is designed to reach the mass of people.
In the Philippines, mass media forms can be divided into three major categories: print, electronic, and special media. The print media includes newspapers (both broadsheets and tabloids) and magazines. Electronic media, strictly speaking, encompasses both analog and digital types of media that use electronic equipment for its distribution. Hence, this comprises radio, television, cinema, and the internet. Special media refers to forms that cannot be classified as either print or electronic. Examples of special media forms are the billboards, t-shirts, balloons that also carry messages meant for the masses. The most widely used media forms in the Philippines, however, are print and some forms of electronic media.
Media has a tripartite role in Philippine society: political, economic, and social. It is the political aspect that media satisfies when it disseminates information, creates and reflects public opinion, and serves as as a watchdog on government. This role is mostly carried out by the different news and public information media forms, both in print and broadcasting, through the varied journalists, reporters and broadcasters of Philippine media.
Kinds of Media in the Philippines
Print media began in the Philippines during the Spanish era, through Spanish-language newsletters. National newspapers during that era, however, aided greatly to the Philippine Revolution. The first English language newspapers came out in 1898, which ushered in the era of modern media.
Of the print media, the most popular are the newspapers, both broadsheets or tabloids, being the cheapest and most accessible to the public. Several newspapers enjoy national distribution, although each region in the country also has its own regional newspapers. Apart from these, the print industry, through varied trade, educational, and magazine publishers, produces glossy and non-glossy magazines, comic books, pocketbook series, textbooks, trade books, and periodicals.
BROADCAST MEDIA (Radio and Television)
Radio broadcasting began in the Philippines in 1922. Since then, radio has become the most accessible electronic media. Filipinos either own or enjoy its services even in public transportation or areas. Aside from the newspaper, it is the most favored source of information, opinion, and entertainment.
Philippine radio stations broadcast in either FM or AM bands. Some stations, especially in the AM band, broadcast mostly talk or news programs. Music radio stations are usually found in the FM band. Often, radio stations specialize in a particular type of music, such as pop, classical, new wave, or mellow. Radio stations also broadcast either nationally or regionally.
The first television broadcast in the Philippines occurred in the 1950s. Since then, the television industry has been considered as a very strong influence on society. There are hundreds of local stations that populate the airwaves, most of them belonging to a broadcast network, the largest of which are ABS-CBN and GMA, also the most popular television stations.
Television networks and stations broadcast through satellite or “free” channels and cable channels. Most channels broadcast in both English and Filipino languages, and programming is mostly general interest. Networks, though, often reserve certain stations for a specific format, such as music, news, animation, children's programs, educational TV, etc. Philippine TV programs range from canned foreign series to locally produced soap operas or telenovelas, fantaseryes, news and information programs, variety shows, game shows, educational shows and reality TV, starred in by a bevy of Philippine celebrities. Most of these celebrities are connected to a specific television network.
The content of television programs is monitored by the Movie and Television Review and Classification Board (MTRCB), which also assigns ratings to the TV shows.
Considered as the youngest of Philippine arts, film first appeared in the Philippines in 1904. As a media form, Philippine cinema, at present, is thriving industry. Movies in the Philippines are mostly produced by one of the major film studios. The most popular genre among movies is the drama. However, there is also a big niche for comedy, romance, horror, and historical films. Philippine cinema has also been used to promote or foster certain political or historical insights.
Film stars are among the most popular celebrities in Philippine entertainment. The country also has its share of renowned film makers and films which have gained recognition in several international film festivals.
Currently, independent films are gaining a stronger footing in the industry, with the establishment of groups like Cinemalaya.
INTERNET (Social Media)
Social media refers mainly to digital media forms such as computers and the Internet. The Philippines is relatively new to this media, officially entering the world of global Internet only in 1994. However, in a span of less than 10 years, the country has made up for it by being avid users of the Internet and digital communications in general.
Shine bright like a DIAMOND. I know you guys are familiar with Rihanna's song "Diamond"DIAMOND PEEL. Don't you? In case that it's your first time to encounter the term, here's an overview on what it all about.
What Is It?
A diamond peel treatment is a non-surgical procedure in which the skin is exfoliated to remove dead skin cells (microdermabrasion)using actual diamond chips to vacuum the skin away. In order to do this, the top layer of skin is removed in order to rejuvenate the skin. The epidermal cell structure is actually restored, increasing the skin's elasticity and collagen levels.
During a Diamond Peel, a skilled professional gently runs a hand-held device with a diamond tipped wand over the skin. A steady layer of diamond dust is applied to the skin and then vacuumed away, exfoliating away dead skin cells and removing fine lines and wrinkles. Wand tips of varying sizes are used to get into the tighter areas, such as around the eyes, nose, and mouth. Wands of different coarseness are also used on spots of the face where the skin is more sensitive. Each treatment should take about 20 minutes, but may take longer depending on the special needs of your skin. For instance, if you are getting treatment for deep stretch marks or another specific skin condition, the procedure will take longer because they require more thorough, focused work.
Immediately following treatment, your skin will look slightly pink and rosy, but should not be irritated or red. Even after the first treatment, you will see visible results. Age spots, fine lines and wrinkles, freckles, and stretch marks will be less noticeable, or may disappear completely. The results of each treatment will not be lost, but instead will gradually improve with each treatment you have. For long-term results, you will need to schedule regular maintenance appointments to ensure that the effects of your peel are not lost.
Diamond peels are popular due to their many advantages. First of all, a diamond peel is an effective, safe and precise treatment that will produce the results you want without requiring any surgical procedures. Diamond peels are not irritating or uncomfortable, and are in fact, considered painless. One of the biggest advantages of a diamond peel treatment is that there is no unsightly redness or peeling following the procedure, so you can go back to your day-to-day activities immediately following treatment.
Few days left before the Valentine's Day. A day of Love not just for couples and lovers but also for people who are celebrating life with love. Welcoming the Valentine's Day with the beat of music, sway of your hip and river of booze is a perfect combo. So, what are you waiting for? Come and join us with your fellow bloggers at G.E.B Superclub, February 13, 9PM-12MN All bloggers attending and blogging about the event will receive an extra 1k GC as token plus you can bring one(1) special guest to the party.
All must fill up the registration form and submit your blog URL at the comments section of the form so we could add you all to the guest list.
Non-BLOGAPALOOZA members may also join by liking the Wazzup Pilipinas and When in Manila Facebook pages, and joining the Blogapalooza Bloggers and Wazzup Pilipinas Facebook group to qualify and get an automatic invite to the event.